Why Startups have their briefing requests turned down
Part of an interesting discussion:
Marketing managers at startups and entrepreneurs (functions like an entrepreneur but within large companies) often get frustrated because their requests to brief an analyst are often turned down. They then start thinking it’s because they don’t have a contract with the firm:
http://sagecircle.wordpress.com/2008/01/19/why-startups-have-their-briefing-requests-turned-down-startup-saturday/ |